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8 Aussie Ads from the Archive

To celebrate Australia Day we’ve dived headfirst into the D&AD Awards archive to find some of the best creative work from the land down under. Whether you’re looking for fuel for the patriotic fire or simply for some creative inspiration, we’re sure you’ll find something that hits the spot.

Clever Buoy - M&C Saatchi (2016)

Cheers to a Legend - Leo Burnett, Sydney (2016)

Award: Wood Pencil / Mobile Marketing / Integrated Mobile Campaigns / 2016
Agency: Leo Burnett, Sydney
Client: Diageo Australia

Penny the Pirate - Saatchi & Saatchi Sydney (2015)

Award: Graphite Pencil / Direct / Direct Integrated Campaigns / 2015
Agency: Saatchi & Saatchi Sydney
Client: Luxottica

The Most Powerful Arm - Finch (2014)

Award: Black Pencil / Digital Design / Technological Innovation / 2014
Agency: Finch
Client: Save Our Sons, The Duchenne Foundation

Dumb Ways to Die - McCann Erickson Melbourne (2013)

Award: Black Pencil / Integrated & Earned Media / Earned Media Campaigns / 2013
Agency: McCann Erickson Melbourne
Client: Metro Trains

Pure Waters - Publicis Mojo​ (2010)

Award: Yellow Pencil / TV & Cinema Crafts / Direction / 2010
Agency: Publicis Mojo​
Client: Lion Nathan

The Regulars - Droga5 Australia (2010)

Award: Yellow Pencil / Writing for Advertising / TV & Cinema Advertising / 2010
Agency: Droga5 Australia
Client: Carlton United Breweries

The Best Job in the World - SapientNitro (2010)

Award: Black Pencil / Direct / Integrated / 2010
Agency: SapientNitro
Client: Tourism Queensland

If you think you have a campaign that deserves a Pencil, enter your work into the D&AD Professional Awards and see if our judges agree. When it comes to awards, nothing matters more.

For more creative inspiration and the opportunity to get up close and personal with the world’s best design and advertising, join us at D&AD Festival.

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