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our story
our story

Think about creativity; what it means, what it entails. If you do that, there’s no limit to your imagination.

Creativity is present in every detail of our lives. Be it the products we buy or the environments that shape us. Creativity is the difference between conflict and working together; old thinking and new stories; pause and progress.

Imagine a world of creative excellence. Where diverse voices and emerging talent act as a catalyst for change. Where business isn’t done at the expense of the common good. Where technology enhances our lives and our environment. Imagine a world that’s going to last.

D&AD Festival invites you to imagine everything in an environment where everybody can join the conversation. Take part to be inspired, to learn, to share: to see the best work in the world and to hear from the brightest minds, from the most exciting new talent to the industry’s leading lights.

Imagine the future. Imagine everything.

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D&AD Festival is curated around five Conversations:​

Imagine joining forces
Global warming, social injustice, migration, political extremism. These pressing issues can divide and destroy us. We’ll explore how creativity can produce solutions, create consensus, and forge a united path forward. 

Imagine unleashing talent
Too often, our society inhibits talent. From an early age, we cram a wealth of skills and interests into rigid boxes, weeding out diversity and stifling potential. Creating homogenised thinking and bland work. We’ll look at how creatives must unite to breach those barriers and create opportunities for talent to be discovered and to flourish—no matter where it comes from.

Imagine reinventing commerce
Economic recession, instability, the need to build sustainable models. If modern businesses are to survive, creativity is vital. It cuts across all economic and corporate issues and is at the heart of transformative decision-making. From the power of a rebrand, to design-led product and service development, to reimagined supply chains—together we’ll determine where creativity will take the business of the future. 

Imagine progressing humanity
The speed and impact of technological advances have created distrust and fear—of psychological manipulation, job erosion, and ethical grey areas. But technology has the potential to enhance the human experience, instead of threatening or usurping it. It should make our lives more manageable, more exciting, more secure. We’ll explore how technology at its best can elevate human endeavour.

Imagine brilliance
In everyday life, it’s hard to put your head above the parapet. But creativity doesn’t come from sitting at your desk all day—it comes from interaction and stimulation. We’ll give you access to excellence that inspires. Campaigns, ideas, projects and people that distinguish themselves, challenge you, and change the rules of the game. We’ll give you that all-important insight into the creative process, craft and brilliance of others. Providing all the fuel you need for your own creative journey.

“A great way to leave the walls of the office behind and look at yourself, your team and the world with a new view.”

— Festival Attendee, 2019

About the Festival
D&AD Festival is an immersion in creative excellence for the global creative industries. It's a place for inspiring stories, exchanges, labs, pitches, and exhibitions, all designed to stimulate and drive change in our thinking, our businesses and our wider world. Due to the unprecedented circumstances surrounding this year's event, the Festival has been postponed. As a result, we are deep in planning so will let you know as soon as we have updated details.

Our Purpose & What We Do
​Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.

But it's much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class training programme and the annual D&AD Festival.

As a non-profit advertising and design association, all D&AD's surpluses go straight into programmes such as New Blood and Shift, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future.

Let us spark your imagination. Sign up to receive the latest D&AD news & creative inspiration.

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