Other Hand
Award: Yellow Pencil
Yellow Pencil / Digital Marketing / Integrated / 2025
Award: Wood Pencil
Wood Pencil / Integrated / Large Enterprise
Award: Wood Pencil
Wood Pencil / Media / Integrated
Award: Shortlist
Shortlist / Packaging Design / Limited Edition
Through a combination of social listening and qualitative research, we discovered a fascinating fact: 99% of people eat Cheetos with their dominant hand.
For most brands, this wouldn’t mean much. But for Cheetos—which covers your fingers in the brand’s iconic orange dust—it means that they’re forced to do everything else with their non-dominant hand.
Our entire campaign was centered on this simple yet relatable insight––showing what happens when people are left with only their “other hand.” And proving that, no matter the results, it was all worth it to keep snacking on Cheetos.
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