Bundles of Joy

The food you have straight after birth can often be one of the most amazing and unforgettable meals of all time. With many mothers turning to Burger King for their first postpartum meal. ‘Bundles of Joy’ was a campaign born from that insight. Launched on September 26th, the day most babies are born in the UK, the campaign used real footage and imagery to help celebrate the ultimate feeling of food satisfaction, courtesy of Burger King. With the divisive work sparking an international debate about motherhood, misogyny and female representation in advertising.