Chien Chun Temple

CHIENCHUN is a high-end stick incense brand. We have chosen materials like eco-friendly cardboard and designed the packaging structure by imitating the mortise and tenon joint structure in Chinese architecture. The textual information on the packaging uses a technique of differentiating between yin and yang to convey the brand's concept of balance. We have employed the most authentic traditional Chinese colors—red, yellow, blue and green, and accented them with gray tones, thus restoring the essence of traditional Chinese colors.