• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The New Norm&Al Show

Award: Yellow Pencil

Yellow Pencil / Writing for Advertising / Entertainment / 2022

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Film

Even though plant-based is fast becoming the 'new normal' in many pockets of society, nobody likes change. It's scary and uncomfortable. So instead of talking about The New Normal, Oatly created THE NEW NORM&AL SHOW. Its two protagonists, Norm & Al, are a couple of oat drink carton puppets who are struggling to navigate the world of plant-based eating. The ampersand became the perfect Trojan horse for calling plant-based the new normal, therefore managing to avoid the phrase altogether.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again