Thinking Globally, Acting Locally
Award: Wood Pencil
Wood Pencil / Collaborative / Agency - Client Collaboration / 2018
In 2009, Snickers was a forgotten brand. So, the brand's objectives at the time were to get a Super Bowl spot, and a sustainable global campaign. The resulting idea was based around this insight: how hunger can change your personality, leading to the tagline 'you're not you when you're hungry'. The campaign launched with the help of Betty White, while the You're Not You campaign became the most awarded in its category.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.