On the 100th anniversary of the Coca-Cola bottle, we wanted to not only celebrate the world’s most iconic design but also Coca-Cola’s universal value of togetherness. We wanted a campaign that celebrated how there's always more that brings people together than sets them apart: an essential human truth, particularly relevant in today’s troubled times.
In order to be successful, this campaign had to feel like a breath of fresh air and serve as a genuine and iconic message of optimism and peace.
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