• Loading…

Together Coke

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2016

On the 100th anniversary of the Coca-Cola bottle, we wanted to not only celebrate the world’s most iconic design but also Coca-Cola’s universal value of togetherness. We wanted a campaign that celebrated how there's always more that brings people together than sets them apart: an essential human truth, particularly relevant in today’s troubled times.
In order to be successful, this campaign had to feel like a breath of fresh air and serve as a genuine and iconic message of optimism and peace.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again