Young girls on Instagram often seek self-validation by tagging selfies with dozens of hashtags such as #amipretty, #findmebeautiful and #amiugly.
But parents, teachers and youth leaders never see this.
By isolating this disturbingly commonplace use of hashtags, it highlights the shocking truth of girls’ behaviour online.
Through its comment on such an issue, Dove directed people to the Dove Self Esteem Project where they could find out how to help, and educate, the girls they know and care for.
- Lewis Bish
- Chris Chance
Executive Creative Director
Worldwide Chief Creative Officer
- Ogilvy & Mather London
- Georgina Howard
- Sam Pierce
Global Executive Vice President
- Steve Miles
Global Vice President
- Sophie Galvani
- Cathy Saidiner
- Stephane Orhan
- Neil Yoxall
- Victoria Smith
Senior Global Brand Director
- Victoria Sjardin
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