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wagamama Take Away Packaging

Award: Wood Pencil

Wood Pencil / Packaging Design / Structural Packaging Design / 2016

Famed for pioneering the casual dining experience on Western high streets, wagamama challenged Pearlfisher to apply similarly disruptive design thinking to its takeout offering. By adopting the challenger mentality that made the chain so iconic, Pearlfisher created a revolutionary experience that positions the brand as the icon of high street takeout by bringing the excitement & aesthetic value of the restaurants into the home. The result, which spans food preparation, storage, delivery & packaging design systems, directly connects to the brand idea of ‘sharing positively from bowl to soul'.

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