Workout Billboards
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Ambient / 2016
Powerade aims to establish itself in Germany as the drink for athletes and express the brand attitude 'You have more power than you think'. The target group is, however, difficult to reach with advertising. Therefore, we simply made sport with them. With the world's first 'Workout Billboards' - billboards, which are advertising and training machines at the same time.
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