• Loading…

Esment Escola Professional

Award: Wood Pencil

Wood Pencil / Graphic Design / Catalogues & Brochures / 2015

Spanish school Esment Escola Professional offers a unique educational model that combines training with gainful work activity, a scheme they call Dual Training. To advertise this new initiative, Atlas created a newspaper format prospectus, presenting the school's principles and programmes, and the advantages dual training offers to potential students and participating companies. With playful illustrations taking cues from statistical graphics, the publication is aimed to attract both the learner and the learned. The double-ended pencil acts as a simple graphic metaphor for dual training; its two colours representing the student and the employer. The cover defines the school concisely: 'Dual Training: a project to learn and work while enjoying yourself'.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again