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Adventure Awaits

Award: Graphite Pencil

Graphite Pencil / Film Advertising / Cinema Commercials / 2015

Adventure Awaits is an inspirational call to arms encouraging cooks to embark on exciting cooking adventures with Lurpak. Conceived by Wieden+Kennedy London, the film was created to launch the new Lurpak Cook's Range. It borrows from the rhetoric of motivational speeches and rallies cooks to embrace new possibilities in the kitchen, with the belief that the greatest meals are yet to be had.

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