UAE telecom company du partnered with cinemas to launch du Tuesday, inspiring loyalty between customers by giving them two-for-one movie tickets. To promote the campaign, Leo Burnett Dubai created a series of spots that highlighted a common insight, that movies are better enjoyed as part of a shared experience. The well-crafted series identifies that some films are too distressing, too depressing, too insulting or too informative to watch alone. Each entertaining film touches on a different genre to engage the entire spectrum of film-lovers. Too silly to watch alone, one comical spot shot in the style of a Mexican exploitation film sees a wounded man literally catch a rocket-propelled grenade fired from just metres away.
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