Ali Ali is a highly acclaimed commercials director from Cairo, Egypt and the co-founder of
Good People Films. He was recently named by The Gunn Report as one of the top ten most
awarded directors in the world.
He studied Computer Engineering at the American University in Cairo, but preferring
storyboards to motherboards, Ali quickly abandoned a programming career to study Art
Direction at the Miami Ad School. From his humble beginnings as a junior art director
with D’Arcy Bucharest, Ali moved on to build an impressive global career as both art
director and creative director for the likes of Leagas Delaney, JWT, Leo Burnett, and finally
topping it off as ECD of DDB Berlin.
His directorial debut, “Never Say No to Panda” won him a Gold Lions in Cannes, and with
over 90-million youtube views, was named by the Guardian as “one of the most watched
viral campaigns of all time.” Eight years later, Ali has directed more than sixty commercials
for brands such as Vodafone, Google, Coca-Cola, Budweiser and Amazon.
Amongst many other awards, Ali was awarded the D&AD coveted yellow pencil for Best
Director in 2015.
Born in Cairo, but raised all over the world, his work it attentive to local realities,
combined with global storytelling and a quirky sense of humor. He is currently represented
by Sonny/MJZ in the UK, Markenfilm in Germany and Little Minx in the USA.
Ali lives in Athens, with his wife Salma, and baby girl Sina.