• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…


Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014

Volkswagen’s Fatigue Detection System is designed to alert drivers when they’re too tired to drive. We created a campaign to advertise the product, showing roads at night lined with traffic signs that have been cropped to look as though they’re getting smaller. The effect is suggestive of the way the world looks when we are so sleepy that we can barely keep our eyes open.

  • Signs
  • Signs

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again