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Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014

Volkswagen’s Fatigue Detection System is designed to alert drivers when they’re too tired to drive. We created a campaign to advertise the product, showing roads at night lined with traffic signs that have been cropped to look as though they’re getting smaller. The effect is suggestive of the way the world looks when we are so sleepy that we can barely keep our eyes open.

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