• Loading…

D Rose Jumpstore

Award: Graphite Pencil

Graphite Pencil / Integrated & Earned Media / Earned Media Campaigns / 2014

With just two hours to turn NBA all-star Derrick Rose into an urban icon for kids on London’s council estates, we converted Hackney's most rundown community centre into the 'D Rose Jump Store' – a pop-up-shop they couldn't ignore. Filled with hundreds of pairs of free basketball shoes placed on shelves 10ft high, it gave kids a chance to show themselves, and the world, how talented they might be at a game many had never played. The event, online film and hyper-local posters, offered a group more used to being demonised by society a role model, and the opportunity to become icons themselves.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again