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Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising 0-30 seconds / 2013

Our campaign idea stemmed from a simple truth: students are at a stage where they seek the freedom to control their lives. Unfortunately, that’s impossible to do with their current bank: The First National Bank of Mom and Dad. Every transaction with mom and dad comes with strings attached. The scrutiny is endless. It’s time for students to break free from mom and dad’s oversight and approval. It’s time to switch to student banking at Fifth Third Bank.

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