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Mayhem Wine Bottle

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2012

We were asked to create packaging for a private label wine that Allstate Insurance executives could use as a relationship builder with business partners. The bottle needed to be both a conversation piece and a high-quality wine. Over the past year, Allstate has enjoyed huge success with its popular ‘Mayhem’ campaign. We kept the humorous tone to create ‘Mayhem Red’ – the most dangerous wine in the world. The bottle tells the story of a wine that has been to hell and back, surviving wildfires, car accidents, explosions, theft and personal injury to make it to your table.

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