We were asked to create packaging for a private label wine that Allstate Insurance executives could use as a relationship builder with business partners. The bottle needed to be both a conversation piece and a high-quality wine. Over the past year, Allstate has enjoyed huge success with its popular ‘Mayhem’ campaign. We kept the humorous tone to create ‘Mayhem Red’ – the most dangerous wine in the world. The bottle tells the story of a wine that has been to hell and back, surviving wildfires, car accidents, explosions, theft and personal injury to make it to your table.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.