A trusted leader in security software, Norton has a new brand purpose: to protect people’s rights online. Today’s hackers are far more dangerous than they were before. They are real criminals who don’t just ruin computers; they ruin lives. To introduce the new brand book, we changed the job description of every Norton employee. They no longer work for a security software company. They fight cybercrime and this book is their weapon. Using typography and imagery, we illustrated the magnitude of the cybercrime problem and armed them with the tools they need to fight cybercrime.
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