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Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2011

This story is a collision of men’s two greatest loves – the pub and anything shot in super slow motion. Whether it’s sport, wildlife documentaries or highbrow advertisements, super slow motion vision accompanied by really important music has permeated every facet of television. Which is why Carlton Draught decided it was the perfect time to turn this high precision camera on something a little less spectacular: men in pubs. The result is a celebration of beer and men, and the latest instalment in Carlton Draught’s long-running ‘Made from Beer’ campaign.

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