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Metallic Ink Printed Underclothes

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Earned Media Campaign / 2011

4th Amendment Wear is specifically designed to broadcast messages to TSA X-ray officers just when they are peeking at your privates. The Fourth Amendment to the Constitution of the United States, which is meant to prevent unwarranted search and seizure, is readable on TSA body scanners, as these underclothes have it printed in metallic ink. Now there’s a way to protest against those intrusive TSA X-ray body scanners without saying a word. Let them know they’re spying on the privates of a private citizen.

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