• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

eBay Attack

Award: Wood Pencil

Wood Pencil / Direct / Digital / 2009

Every year, an estimated two million women and young girls are victims of trafficking. Amnesty International's task is to bring to our attention this outrageous violation of human rights. In order to inform the public about modern slavery we created a direct campaign on the world's largest auction platform. With the help of 188 Amnesty activists, we launched an overnight offensive, planned to the last detail. We used eBay to get our message across: in hundreds of live auctions, we offered women for sale. The message was always put into the context of the respective product category. By taking a closer look, the consumer could discover the advert's true meaning, and realised how shockingly easy it is to buy a woman these days.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again