Pius is a middle-aged, increasingly confused man. He is Swiss, but never neutral. After high school he tried sporting a mullet haircut and became an agrobiologist. Having ticked sexing aphids off his bucket list Pius found a home at the Swiss Art School where he was awarded 12K for his graphic design thesis. This subsequently led to world travel and a brief spell in a Vietnamese prison for using his new-found design skills to forge a ‘more creative looking’ visa.
The next logical step for Pius was, of course, to join the Swiss Special Forces, which taught him how to kill and jump out of a plane (not at the same time). Eventually, he landed in London’s advertising scene, where Tim Delaney, in a rare moment of tender-heartedness, took him on as a copywriter. A love of advertising was born.
After working in big agencies in Hamburg and Berlin, Pius returned to Zurich to found walker - the World’s Smallest Agency - where, since 2001, people from no less than 23 different nations have worked together to create unusual advertising for clients as diverse as Fisherman’s Friend, Hyposwiss Private Bank and Toilet Duck. walker’s film for Fleurop-Interflora, directed by Antony Minghella, was awarded Best Swiss TV ad of all time. And proving that size doesn’t matter the Gunn Report listed walker in its Top 40 Creative Agencies Worldwide.
Forever on a mission to make his mum proud, Pius has been awarded Switzerland’s Adman of the Year and has also earned a United Nations Award on behalf of Amnesty International.
However, his mum is slightly less proud of walker’s reputation for losing clients more quickly then it wins them. Pius prefers to think of this as an ‘accelerated business model’. Either way, it always seems to result in interesting work. A fact not lost on global food giant Nestlé, who have recently retained the World’s Smallest Agency to help lift its brands even higher.