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Bob Marley / Jim Morrison / Madonna

Award: Wood Pencil

Wood Pencil / Art Direction / Poster Advertising / 2009

Rolling Stone, the unattainable bible of music journalism, was coming to India. Is it possible to make the iconic look familiar? And still be iconic? The refrain came from the heartland of the Indian cultural pot pourri. Hidden deep in its bosom were some of the oldest surviving traditional textile and embroidery art forms. Batik, Kantha, Madhubani and Zardozi were chosen to recast iconic Rolling Stone covers as posters in their new likeness. Gnarled hands and weather-beaten eyes worked their centuries-old magic on poster designs that had become folklore in modern iconography. And slowly, Rolling Stone opened its soul to India.

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