Tista started her advertising career with Whitelight Picture Company.
After assisting on over 60 commercials she started as a writer in Lowe, where she worked on Johnson and Johnson, Unilever, Cadbury’s and Oberoi Hotels to name a few. Then a stint at Ogilvy followed with a second innings at Lowe. Same clients. Same Brands. Different advertising.
And then a move to JWT.
Growing up amidst big brands, big ideas and big thinking as Senior Creative Director, she created sunsilkgangofgirls.com for Unilever, years before digital became fashionable. She is currently National Creative Director, JWT India and ranked 20th most creative person in Asia. Recent wins include a Gold, Silver, Bronze, Finalist at AdFest; Gold, Finalists & Merit awards at One Show; Gold, Metal at Cannes, Gold at Clio; Grand Prix, Gold, Silver at Spikes Asia, and an overhaul of 48 metals at India’s recent Goa-fest. 5 Golds, 18 Silvers and 25 Bronze.
Tista is a student of English Literature and life. Her split personality includes always the writer and always the harrowed mum. She enjoys creating communication as much as helping her kids with schoolwork. “ if you don’t do it somebody else will” is what keeps her motivated, spirited and fun to work with.