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Independance/Fact & Opinion/Plurality/Restraint

Award: Wood Pencil

Wood Pencil / Poster Advertising / Poster Advertising Campaigns / 2008

This campaign was created to tell people about the Guardian’s brand values: independence; separation of news and comment; plurality of views; and appropriate restraint. These principles of liberal journalism lie at the core of everything the Guardian does. The four posters translate these values into indisputable human truths that people can identify with. They do this in a warm, colourful and playful way.

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