• Loading…

Introduction / Funfair / Drive Thru

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Animation & Motion Graphics / 2006

This campaign aims to show how the Honda FRV can give a family the feeling of ‘togetherness’. Tom, Marcia and their baby Lola are seen as circles (Syd the dog is a rectangle). The circles represent their personal space. Because the FRV has three seats in the front, Tom, Marcia and Lola can all sit and interact in complete togetherness. It’s just like sitting on their sofa at home. It makes going to the beach or the drive-thru or the fair so much more fun. Syd thinks so too, even though he’s relegated to the boot.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again