• D&AD Awards 2019
    Extended deadline: 13 March
  • Extended deadline: 13 March
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Introduction / Funfair / Drive Thru

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Animation & Motion Graphics / 2006

This campaign aims to show how the Honda FRV can give a family the feeling of ‘togetherness’. Tom, Marcia and their baby Lola are seen as circles (Syd the dog is a rectangle). The circles represent their personal space. Because the FRV has three seats in the front, Tom, Marcia and Lola can all sit and interact in complete togetherness. It’s just like sitting on their sofa at home. It makes going to the beach or the drive-thru or the fair so much more fun. Syd thinks so too, even though he’s relegated to the boot.

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