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New Blood Entry — Grooveshark

Award: Wood Pencil

Gymshark / 2023

Studies have shown that aerobic exercises are the most effective method of reducing anxiety, this includes dance. Dance engages the entire body as well as the mind, focusing on the process rather than the results.

Lets boogie with GrooveShark, Sharing rhythm not results. Young people are already dancing, so here’s how sub-brand, GrooveShark will transform and condition this into exercise.

IMPLEMENTING a ‘one size doesn’t fit all’ system of dance lessons, events & Out Of Home activations. GrooveShark will encourage young people to get up & dance, no matter what their groove looks like.

whether it be through our in-app & social media dance lessons or by making use of our PHONE & MIRROR-free studio space, WE’LL MAKE DANCING A MORE ACCESSIBLE FORM OF ExeRCISE FOR GEN Z.