• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

New Blood Entry — #giffgaffrules

Award: Wood Pencil

giffgaff / 2019

Our idea is to launch a political party modelled on and associated with giffgaff.

It’s called #giffgaffrules.

#giffgaffrules takes a central truth about giffgaff and pursues it. giffgaff is run by its two-million-plus members. It dwarfs membership of the Conservative (124,000) and Labour (540,000) parties. giffgaff is the best authority on – and example of – democracy in the UK. Why should its ‘run by you’ model stop at phones?

Our main challenge lay in advertising giffgaff’s mutuality – particularly online, where any work can quickly become a digital monologue and lack the interactivity and reciprocal nature of physical conversation.

We realised it would be far more valuable if giffgaffers engaged with each other rather than ‘us’ – our advertising, or the corporate persona of giffgaff.

We stopped our initial approach – trying to advertise the virtues of democracy. And engineered a scenario that could show, by itself, democracy’s power. So we created #giffgaffrules.

No political party is transparent or accountable without a manifesto. So we wrote ours.

We really wanted interactivity in our manifesto. But we were wary of unedited user-generated (or member-generated!) content.

We’re excited by recent developments in natural language in AI. We realised we could build AI to compile and write a manifesto from people’s posts about #giffgaffrules on social media. The first ever manifesto written by true collective, free from human bias.

Our manifesto and social posts are a springboard. To encourage people to organise and run #giffgaffrules entirely by themselves.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again