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New Blood Entry — ASOS FACE/OFF!

Award: Yellow Pencil

ASOS - Restyle street-style / 2014

It’s always awkward to bump into someone with the same outfit. With that, we created a new way for people to showcase their confidence through an outfit battle. Upon uploading an outfit photo, the app uses image recognition technology to search for challengers wearing a similar outfit. Within a 1 hour countdown, the app finalizes who gets the highest votes. More than that, users can further hone their inner stylist by playing judge in someone else’s outfit battle. The results are tabulated onto a leaderboard, where winners get to be featured next on the ASOS website.

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