Unbasic

To ensure that the Tex aisle no longer invisible, Tex's Unbasic hijacks the Carrefour grocery run. We created "Mini-Tex" collections -- miniature outfits designed to dress mundane groceries in aspirational vibes. By styling a wine bottle in a "at home date night" bathrobe or chips in a "picnic" summer shirt, we turn the supermarket shelf into a runway. Hiding in grocery shelves, they serve as a witty wake-up call: if your groceries can look this good, so can you. It’s not just a brand activation, but an extension of Tex's brand mission. Tex makes the basics, but you make them yours -- starting with the life you live.