HSBC - Paint it Red

Chinatowns have long been the first foothold for immigrant families and over generations, many of those families chose HSBC as the financial partner for their journey. Over time, however, the red signboards that once lined Chinatown streets and symbolized prosperity began to fade, especially during economic downturns. With HSBC Red newly recognized as an official Pantone color, Paint it RED put this recognition to work by repainting faded storefronts in major Chinatowns and restoring visibility to the communities that have shaped the bank’s story. Rather than simply announcing a color partnership, HSBC turned color into action.