Invest in Red

What if owning a colour could change the world? To celebrate HSBC’s Pantone-recognised red, we turn 1795C into a global financial instrument, the 1795C Red Bond. Designed for HSBC’s premier, internationally minded audience, it invites investors to put red to work, funding overlooked startups and charities worldwide while delivering stable returns. As investment flows, HSBC’s red visibly spreads across projects, markets, and communications, transforming a widely used colour into a distinctive, ownable asset. Activated across HSBC’s global touchpoints, the campaign proves ownership not by visibility, but by impact.