HSBC RED Auction

To celebrate HSBC Red being officially recognised by Pantone, the bank honours the powerful relationship between art, art buyers and the colour red. To mark the occasion, HSBC launches The HSBC Red Auction. This global charity auction brings together renowned artists, each invited to create an original artwork featuring HSBC Red. Displayed in unexpected public spaces across the world, the pieces transform cities into an open-air gallery. By bringing art into everyday environments, the campaign showcases HSBC’s Pantone-recognised red while inviting the public and collectors to take part in an international auction supporting art education and the next generation of artists.