1795 WAYS OF LIVING RED

Red is a common brand colour in culture and branding. Owning red requires more than simply using it. Inspired by Lao Tzu’s idea that naming colours can limit perception, this campaign proposes that HSBC RED gains meaning through lived experience. "1795 Ways of Living RED" celebrates the curiosity, energy, and openness of globally minded people - transforming a technical Pantone colour code into something people live, share, and remember.