Tex-Tales

Clothes don’t just dress us they carry our stories. To celebrate Tex’s 45th anniversary and our belief that “You make them yours,” Tex launches Tex-Tales, a competition inviting customers to turn clothing memories into original designs. Participants submit garments inspired by meaningful moments in their lives, transforming personal stories into fashion. The winning designs are produced as part of an anniversary collection. Keeping creators at the heart of the campaign, each garment label features the designer’s signature, while tags share the story behind the piece. Their designs appeared across Tex store signage and socials celebrating the creators behind every design.