TEX TOUJOURS

For 45 years, Carrefour's Tex has made the basics you reach for daily, wash a hundred times, and eventually hand down. TEX TOUJOURS celebrates this across five touchpoints: OOH, vintage-style photo prints, in-store repair stations, the Tagged To Be Timeless reissue collection, and collectible stickers. Anchored by a brand new 45th anniversary logo and a free tote bag with every purchase, this campaign aims to show the world what Tex has always known -- that we may make the basics, but you make them yours. Not just a tribute to the last 45 years. A promise to the next.