Play Aid

Play Aid transforms humanitarian food packaging into a source of play for children living through conflict. Created by Canva & Affinity in partnership with the World Food Programme, the idea redesigns the inside of aid boxes with printed game boards, turning essential deliveries into moments of imagination at zero extra weight or logistics cost. While developed with Gaza as the starting point of the case, Play Aid is built to travel wherever aid is needed. Each version draws from local visual culture so the games feel familiar, relevant, and meaningful, creating a scalable model that helps protect childhood across crisis-affected communities worldwide.