Preserved Promos

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Preserved Promos

Ziploc® Preserved Promos is an AI-powered mobile experience that transforms expired food coupons into fresh grocery savings when Ziploc® is purchased. Addressing inflation and high coupon expiry rates, it re-proved Ziploc's value by reducing food waste and stretching consumer dollars across 80+ retailers, driving new buyer acquisition and sales growth.


Awards

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • VML New York
  • Advertising Agency
    • VML New York
  • Client
    • SC Johnson
  • Brand
    • Ziploc