Frontier - The Big Redemption

In 1996, Pepsi aired a Super Bowl ad offering a Harrier Jet for 7 million Pepsi Points. When John Leonard tried to claim it, Pepsi said it was a joke. All he got was a lawsuit. 30 years later, taught in law schools and reignited by a Netflix Top 10 documentary, the story still had no ending. On its 30th anniversary during Super Bowl weekend, Frontier Airlines gave it one. We redeemed John's 7 million Pepsi Points for 7 million Frontier Miles, enough to fly free for life. Then we let anyone trade unwanted loyalty points from any brand for ours, proving our rewards are actually rewarding.