Chupa Chups Impossible

People have been complaining about Chupa Chups packaging for years. So to launch our new, easier-to-open lollipop, we did the worst thing possible: We hid it inside the hardest-to-open wrapper ever. A carbon composite shell, wrapped in Kevlar®, coated in silicon carbide and dipped in liquid rubber. 250 of these industrial-strength suckers were sent around the world with one instruction: Try and open it. Then we shared the good (and bad) news with our online critics by replying to over a thousand wrapper complaints across TikTok, Instagram, X, Reddit and even the Chupa factory on Google Maps.