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Delulu

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Delulu

Design for new perfume for .Oddity Fragrance — Delulu. Absurdities of fading youth. Quite poetic and evocative capture of fun and easy time slowly coming to an end. For grown-up who doesn’t want to be grown-up. It is a mixture of conflicting nostalgy, bitterness of reality and romantic dreams. It is extremely pink, juicy, rather sour then sweet. Key feature of design are caps hand crafted from used toys — plastic trash that we collect from Hong Kong shores, in abandoned buildings, in second hand stores and through friends.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • .Oddity Studio
  • Brand
    • .Oddity Fragrance
  • Design Agency
    • .Oddity Studio
  • Client
    • .Oddity Fragrance