Cocolab

Cocolab (formerly Cocofloss) is reimagined as, “Your Daily Hit of Dental Dopamine.” A world where joy crashes routine. The system strikes a balance between dentist-designed quality and fun flavor, (ie. pina colada paste, confetti floss, etc.). The result is a confidence and clarity without feeling clinical or scientific, and a timeless playfulness without landing gimmicky or trendy. Color is unapologetic but controlled. The masterbrand blue is inspired by scrubs. The goal was to reimagine oral care, to elevate and strike universal appeal, and to create a flexible system for future innovation.