Partnership Case Study: Shutterstock, D&AD Festival creative identity
Inspiration for the world’s creative community
Intentions:
Shutterstock, a major online marketplace providing tools for the creative industry, sought to cultivate new contacts and promote its brand and services to a global creative community.
As part of its prestigious Awards programme, D&AD offers brands the opportunity to sponsor an awards category that best aligns with the brand. Fittingly, D&AD aligned Shutterstock with excellence in design and advertising craftsmanship as an Awards partner for crafts-based categories.
Actions:
D&AD’s annual Awards programme includes an international Call-for-Entries campaign, a gathering of 215 of the world’s top creatives for Judging week, a public Festival including an exhibition of 26,000 pieces of work entered, and an Awards Ceremony. As a partner, Shutterstock benefitted through co-branded Call-for-Entries materials that pertained to crafts, access to the crafts category jury members, alignment with the exhibition of crafts-based entries, and a presentation of the craft Awards at the Ceremony.
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