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Work through a Diageo brief with NYC Shifters

Shifters show us how it’s done, from breaking down a brief, to developing and producing a creative idea

If there’s one thing D&AD Shifters are going to do, it’s blow away clients with their creative responses to briefs. Find out how some select NYC Shifters took briefs from drinks brand Diageo for their brands Sipsmith and Smirnoff, and created impressive concepts. Watch the video to hear from them about how they did it. 

D&AD Shift with Google puts emerging self-made creatives directly in touch with industry as they develop the skills and showcase their talents with expert mentorship. The next D&AD Shift with Google in New York is currently open for entries. More info and applications here

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