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Watch London Shifters work through an adidas brief

Learn from Shifters as they break down a brief and develop their creative ideas

When adidas sets London Shifters a real-world brief, how do they respond? 2021’s self-made creatives show you how it’s done. From breaking down the initial brief to developing an idea, see how these Shifters impressed industry with their creative work.

D&AD Shift with Google puts emerging self-made creatives directly in touch with industry as they develop the skills and showcase their talents with expert mentorship. The next D&AD Shift with Google in New York is currently open for entries. More info and applications here.

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