SUSTAINABILITYAT D&AD FESTIVAL
As a non-profit advertising and design association, all D&AD's surpluses go straight into programmes such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future. We put sustainability at the heart of decision making, including environmental, and are committed to transforming the company as a whole in order to reduce our environmental impact.
Working with Julie’s Bicycle in 2015, we pioneered a series of creative events aimed at raising awareness around climate change. More importantly, we benchmarked D&AD’s environmental performance against the industry average. Our initial Environmental Audit reported that the carbon footprint of D&AD Festival 2015 was 15 times higher than the head office’s annual environmental impact.
The contributors to the overall greenhouse gases produced from D&AD Festival included Travel, Energy, Waste, Catering and other Suppliers. However, sustainability at D&AD extends further than that. The festival is an opportunity to bring the Community together to apply their creativity in solving the challenges our industry faces.
Since 2016 our aim has been to reduce D&AD’s carbon footprint by building a more sustainable festival.