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Interview: Director Helmi

Helmi's vibrant take on the world is distinguished by his ironic take on glamour and excess. His work, represented by Division Paris, is spread across commercial projects and music videos. His video for Tiga's Bugatti is a striking example of decisive editing and ironic juxtaposition. Fun, catchy and technically brilliant. In the interview below Helmi discusses his influences, technique and projects. 

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