With digitalisation and automation becoming more prevelant, what does this mean for creativity?
We've collated some of our favourite piece of advice from our stellar line up of Industry experts at Day 5 of New Blood Festival. Exploring a number of topics from Artificial creativity, Digital campaigns for analog humans, as well as live debate on MIND>MACHINE discussing which will triumph in the creative industry in time to come.
Each session explored the intricacies of MIND>MACHINE in the context of being an emerging creative. Should we be threatened by emerging technology or should we embrace technological innovations as our new creative toolkit? Where is the intersection between digital processes and human-led craft techniques? Is one at the expense of the other, or can they co-exist? And in a world where we're relying on tech more than ever to communicate, how can we ensure human creativity thrives?
Read on for top takeaways...
Here's a round up of our favourite quotes...
To create a seamless experience you want the AI to be passive and invisible in the background.Alex Fefegha , Co-Founder, Comuzi
AI is just a mass of statistics, data and formulas. You and I see a cat. A computer sees numbers and patterns.Alex Fefegha , Co-Founder, Comuzi
Mind or machine? we believe that when the two come together, something magical happensAnalog Folk, Workshop, Digital campaigns for analog humans
The greatest skill humanity has is creativity. It's created culture, civilisation and, ironically, machines.Analog Folk, Workshop, Digital campaigns for analog humans
The key is layering human creativity on top of machines. That's the sweet spot.Analog Folk, Workshop, Digital campaigns for analog humans
Anything that controls anything is bad for creativity but it gives you rules to fight against.Richard Brim, Creative Director, Adam & Eve DDB
Computers don’t ask questions, that’s all of our jobs, asking humans what they need and finding solutions to their pains, this is something only humans can do!Gracie Page, Director of Emerging Technology, VMLY&R London
There is so much that the ad world can learn from digital agencies when you unshackle them.Laura Jordan Bombach, Chief Creative Officer, Grey London